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'Sex' is a natural for being written in English as rather than in katakana as sekkusu:

1. The English, at three letters, is shorter than katakana, which writes it as four letters. It is easy to spell and has a bolder look.
2. The English has better standout against a Japanese text as background. It also looks more sophisticated than katakana.
3. As a foreign word, an attempt is usually made to pronounce it as 'sex'. Pronouncing it as 'sekkusu' sounds forced and unsophisticated.

The following example from an advertisement for a monthly magazine is a good illustration.

Sennyū: Ichiban atsui yoru no machi
Nishi Kawaguchi, Kabuki-chō, Roppongi, Nagoya, Oosaka
Chō sekkusu supotto

Infiltration: Hottest streets of the night
Nishi-Kawaguchi, Kabuki-cho, Roppongi, Nagoya, Osaka
Sealed section
Super sex spots

A Google search in August 2003 revealed the following distribution on the Internet:

No. of occurrences

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